FOR IMMEDIATE RELEASE: February 24th, 2012


SANTA MONICA, CA (2/24/2012) - The LA startup scene is growing rapidly and NerdyShirts, with the announcement of The Rule of Thirds, hopes to create an army of artistic entrepreneurs that give back to the community.

The Rule of Thirds gives artists the opportunity to design limited edition NerdyShirts to support a charity of their choice. The name is derived from the way in which profits are split evenly between NerdyShirts, the artist, and the charity they chose. A story is crafted for every new shirt, featuring the artist, the charity, and the shirt design.

NerdyShirts, located in Santa Monica, has been a very active part of the LA tech community, recently dubbed Silicon Beach. Parallel to this, social entrepreneurship in Los Angeles has also been spreading like wildfire.

Social entrepreneurs aim to generate profit while giving back to the community. The new The Rule of Thirds program by NerdyShirts provides the opportunity for artists to do precisely this.

Stay tuned for more information about the first two NerdyShirts designs for The Rule of Thirds from artists Dean Haspiel and Oliver Barrett. Interviews with the artists exploring their designs, their work, and their purposes for supporting the charities will be included.

Follow NerdyShirts on Twitter for ongoing updates, coupons, and links to many more great artists and causes:


ATTN Artists:

Discuss creating a NerdyShirts design to support a cause you are passionate about: gary[at]

ATTN Media:

Schedule an in-depth interview with the NerdyShirts team or one of the artists: gary[at]

The Rule of Thirds current roster of artists:
Dean Haspiel in support of Juvenile Diabetes Research Foundation

Oliver Barrett in support of The American Cancer Society

Thurop Van Orman in support of Wild Horses in Need
Rob Guillory in support of a charity to be determined

Seth Armstrong in support of Oceanic Awareness Collaboration
Jon Stitch in support of a yet to be named charity advocating literacy

Reilly Stroope in support of The American Cancer Society

Shane Richard in support of a charity to be determined